Videography is something that a lot of people claim to do, but only a few do well. Capturing top-notch video material takes time to master, and if you want high-quality video content for your upcoming event, hire a professional videographer to do justice to the occasion.
In this article, we here at Hangout Creations will talk about those videographer skills that differentiate a professional videographer from a dedicated “weekend warrior.”
About Event Videography
Event videography describes the process of capturing a live-action event in the form of digital content. In a way, it’s similar to movie making, but it mostly operates outside the expertise of motion picture production.
The event videographer is the professional operating the camera, recording the footage of the event, and making the final edits to create engaging, high-quality video material.
Event videography may include recording concerts, festivals, county fairs, expos, club venues, weddings, business events, educational seminars, and other occasions that may be used for social media marketing, website content, or even streaming purposes.
Do You Need To Hire A Videographer?
Should you hire a videographer, or are you comfortable with someone from your company capturing the footage of your prestigious business event on their smartphone?
Chances are if you want the final video production to represent the event’s importance and caliber, you want high-quality video documentation.
Why? Because top-notch video production is a great way to build brand awareness and get your audience interested in your business and what you do. If you want to convey your brand’s message the right way -through your events and special occasions, professional videographer skills are simply a must.
A reliable event videographer will produce polished, focused footage that accurately represents the event and your business.
Why You Should Consider Hiring A Professional Videographer
The high-quality footage will establish you as a respectable business out of the box. If you show someone your latest event footage that’s captured on an outdated smartphone camera, chances are, that person won’t take your company entirely seriously. Even worse, even your prospective clients will notice the poor video quality. On the other hand, professional video footage clearly demonstrates expertise and commands authority.
The overall quality will be better. It’s okay to ask your friend to shoot a few shots at your cousin’s birthday party, but if you are thinking about uploading a professional, high-grade business seminar on your YouTube channel, high-quality footage is essential.
Event videographers are “invisible.” A professional videographer will stay out of the way and will be able to capture high-quality footage without interrupting. A person without the necessary videographer skills and training may be a bit disruptive while capturing the event and might even frustrate the quests/attendees.
Live streams won’t be a problem. Even though we all can set up a live stream nowadays, an event videographer will ensure that the steamed footage is shot from the right angle(s) and will quickly troubleshoot any issues.
The editing will be flawless. Editing is where videographer skills can really shine. They are able to edit the video in a way that tells the complete story of your event with accuracy and clarity. Basically, everyone can hold a camera and shoot footage, but artful editing is a skill that takes time and experience to master.
Additionally, professional videographers will also be able to enrich the video footage with inspiring music. Skilled experts will be able to tastefully incorporate music throughout the final product, evoking specific emotional responses from the viewers, like joy, inspiration, or excitement.
The final product will be ready when you need it. Hiring an event videographer works like hiring any other contractor. You set a deadline, and they will hand you over the edited, complete footage by the end of it. No matter how hard they dry, volunteer videographers often take way too long. The truth is, post-production can be daunting, tricky, and outright hard, and nothing beats experience and experience when you need high-quality and need it quickly.
There will also be a backup. When you hire a videographer, you are hiring an experienced expert who is prepared for everything. Even skilled volunteers may encounter tech blunders that they can’t handle. A professional videographer will have backup equipment and a cloud-based backup solution, so if anything happens, you will still get the footage.
What To Consider When Hiring An Event Videographer
Knowing the difference between a pro’s and a volunteer’s work is excellent, but there are still a few things you might need to consider before opting for an expert.
As such, take a look at the considerations below.
Ask Them About Their Style
If you want someone to capture your event in a traditional way, you might not want to hire a videographer who is renowned for using out-of-the-box avant-garde concepts.
Ask About The Experience and Expertise
Do they have the most experience with weddings or business events? Knowing their area of expertise can help you narrow down the experts you consider hiring.
Ask Them Whether They Have Previous Experience With The Event Venue At Hand
If they did not shoot there before, aim to schedule a site visit with them.
Ask Them About Their Deadlines
Even though professional videographers work much faster than volunteers, they may still take a while, especially in the case of longer events like awards ceremonies and weddings. They should be able to give you a clear timeframe, and you can decide whether that agrees with your needs and preferences.
Ask Them Whether They Work Alone Or Not
If they work together with another videographer, who might be the only expert to capture the footage of your event, ask for a few examples of their past work.
Ask About The Videos They Offer
They might create highlight reels, instant replay formats, live streaming options, trailers, or even more filming types. Discuss all of these options and make a decision based on what fits your event & your marketing platforms the best.
Ask About Their Experience With Working With Your Photographer Before
Lastly, this is like icing on a cake. Because these two professionals will most likely be working side-by-side during the event, the previous collaboration will only make things easier.
If you don’t have your photographer yet, you may also opt for joint video and photographer teams who complement each other’s work nicely. Like what we have here at Hangout Creations.
Work With The Best For The Best Outcome
Working with a professional will ensure high-quality footage, no matter whether you are planning to make beautiful wedding day memories or looking to create top-notch video footage of a prestigious business event.
Having a skilled videographer handling the camera will ensure that you will receive an end product that will do justice to the event and will reflect your brand’s tone and message perfectly in case of a business event.
And if you are looking for an expert team to cover your upcoming event, hire a professional videography team like us. The pros at Hangout Creations have the knowledge and the experience to capture the essence of your upcoming occasion and showcase the best of it.